Audience is a Way to Think

It’s a well-established truth that the easiest way to get attention is to get in the way. Crashing the seamless background against which our lives play out will do it. If you’re lucky, you get incorporated into the foreground for a little while. Otherwise, you’re a problem; you’ll get fixed  and the reaffixed.

Now, writing is a great vehicle for getting in the way. We have more ways now for anyone to send text in the direction of hypothetical eyeballs than at perhaps any other time since people first thought to exchange marks on media. But you have to understand “audience” before you can understand any one audience. When you want to move people, having a sense of their ideas, background assumptions, and expectations is oftentimes better than anything you could learn from, say, demographics.

Demographics can get you started, to be sure, but the way people group themselves is always based on ideas and expectations anyway. Better off starting there in the first place.

Hear me if you've stopped this before.

Hear me if you’ve stopped this before.


About David D. LaCroix

Learning and education strategist; Director of Operations at Versatile PhD. All opinions expressed here are my own and do not represent those of my clients, partners, or employers.
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4 Responses to Audience is a Way to Think

  1. I think we see this playing out a lot in quick post online magazines, etc. – oftentimes I feel like a post or article is aimed squarely at a box of people (I’m looking at you, The Root) rather than a self-assembled tribe. I feel like figuring out the tribe and how it assembled is the tricky (and interesting) part.

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